Disney's Star Wars and Lego are celebrating 25 years of partnership. The team-up was the first time Lego had struck a licensing deal and became a framework for other franchises. Since 1999, Lego Star ...
In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...
It’s Star Wars Day, and in addition to celebrating the iconic franchise and fandom that means so much to so many people, it ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.
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