As the co-founder of a promotional merchandise business that has worked with thousands of companies over the years, it’s fair to say that I’ve seen a logo or two in my time. My team works with ...

A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

A truly great company logo becomes synonymous with its identity. Think about the McDonald’s golden arches, Apple’s apple, Coca-Cola’s cursive typeface, Nike’s swoosh and all the other iconic brand ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...