Democratic users were 7.5 percent more likely to get GOP-backed content than videos matching their own political views.

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

The era of mindless viral recommendations is over; TikTok's 2026 algorithm update, driven by Oracle's US data restructuring and a new focus on 'qualified views,' has fundamentally changed how content ...

May 30 (Reuters) - TikTok is working on a clone of its recommendation algorithm for its 170 million U.S. users that may result in a version that operates independently of its Chinese parent and be ...

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

Algorithm favors niches: TikTok now prioritizes niche-specific, consistent content and uses a follower-first testing model before wider reach. Search over virality: AI-powered indexing is shifting ...

The change is part of a deal to bring TikTok under U.S. ownership to avert a looming ban. By Emmett Lindner and Lauren Hirsch The software giant Oracle will oversee the security of Americans’ data and ...

A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you ...

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...